Notes from the Labyrinth
Unobtainium and Dragons' Bones
publishing, series, fantasy, an announcement of a personal nature, and a big helping of wtf 
3rd-Apr-2009 10:58 am
ws: hamlet
So here is the thing about which I am thinking--and I should note that I am genuinely puzzled. This isn't sarcasm or rhetoric.

One of the things that the unimpressed Publishers Weekly review of Corambis mentioned was that it probably wouldn't make sense if you hadn't read the first three books in the series. Which, you know, is absolutely true, and I don't deny it. What puzzles me is (a.) why anyone needs to be warned about it, and (b.) why the reviewer seemed to feel it was a defect.

This seems to me to be related to one of Ace's marketing decisions that still puzzles me, namely the absolute, vehement refusal to indicate anywhere on any of the books that they are part of a series. I actually asked about it, back when Mélusine was in production, because the series has a name and was never conceived of as anything but a series, and my editor told me that we couldn't put Book One of the Doctrine of Labyrinths on the cover or in the front matter. Marketing wouldn't let us.

She explained their reasoning to me: if a person buys a book and then discovers it's part of a series, they are more likely to buy the other books, whereas if a person picks up a book in a bookstore and sees it's Book Two, they won't buy it. (I think there's a self-defeating flaw in this reasoning, since it assumes that Book One will not be near Book Two on the bookstore shelves, but that's neither here nor there.) Never mind the fact that a person who buys a book only to discover it's Book Two is likely to be an unhappy person, and never mind that, since the damn thing ISN'T LABELED as Book Two, the person has no immediately obvious and easy way of figuring out either which series it's a part of, nor which books in the series come BEFORE it . . . Marketing said, Thou Shalt Not Label The Books Of Thy Series, and lo, the books were not labeled.

And reviewers and readers bitched up one side and down the other about how Mélusine ended and how they should have been told it was Book One of a series and so on and so forth.

But that's not actually my point either, although it's obvious I'm still more than a little bitter about it. My point is that both Ace's marketing department and the PW reviewer seem to think that fantasy series are a bad thing, that it's bad for a writer to build a story from one book to the next. And to that I honestly have nothing more intelligent or articulate to say than, What the fuck?

Two different reasons that this baffles me:

1. It's the fourth book in the series. Why should anyone want to read it without reading the first three? I'm sure this idea got ported over from mystery "series," in which every book is intended to stand alone, but IT DOESN'T APPLY HERE. Fantasy writers do not and have never pretended to write that kind of series. We write stories that are too big for one volume. Completely different.

2. Never mind fandom and what fandom thinks. I understand that "fandom" is not the audience PW is writing for and not the audience that Ace's marketing department is trying to reach. But the evidence is that people who read fantasy want series. They revel in series. Case in point--and I don't think we need to go any farther for examples, although George R. R. Martin can also stand up and testify here--Robert Jordan's overwhelmingly popular and infinitely expanding1 Wheel of Time series, which have, from the publication of the very first doorstop of a volume, been labeled as part of the Wheel of Time. And publishers want series. They buy series. My four books were bought in two two-book deals, always on the understanding that the books went together. You see it every time you look at Locus. Readers want series. Publishers want series. But apparently, bookstores don't want series--because that, of course, is who Marketing has to sell to: buyers for chain bookstores and their computers.

Other authors, including most recently to my knowledge, Tobias Buckell, have blogged about this and the ugly Catch-22 in which chain bookstore computers can kill an author's career, and I don't want to rehash it now. What I want to say is that it's doing more than that, and worse than that: it's putting a No Man's Land, full of barbed wire and landmines, between the readers on one side and the writers and editors2 on the other. In other words, much of the business of publishing is being driven by factors that have nothing to do with what people want to read.

And I wonder--I can't help but wonder--if the attempts to pander to the computers and their apparatchiks actually produce the phenomenon they're allegedly trying to avoid. That is, I wonder if my numbers would be better if my books had been labeled as a series, if people could look at one and TELL it belonged to something larger than itself.

And, yes, this is a very pointedly personal question for me. I haven't been blogging about it, but in fact Ace chose several months ago not to offer me another contract. My numbers aren't "good enough." This feels, in case you were wondering, like the moment in "Hansel and Gretel" when they turn around and realize that, not only have their parents ditched them, but also the birds have eaten their bread crumbs.

I'm hoping that the witch who shows up in my story is Glinda the Good Witch of the South.

---
1And it's spread to the next generation, too. (I'm a fantasy author. We have trouble with the concept of brevity. Brandon Sanderson, I adore you.) I move that this phenomenon now officially be known as Jordan's Curse.

2I have never met an editor who was not also a passionate reader. I have never met an editor who did not sincerely love the books he or she edited. It's all too possible for the relationship between an author and an editor to feel adversarial, but it shouldn't.
Comments 
3rd-Apr-2009 06:05 pm (UTC)
Jim's books were selling really well before they were NYTimes bestsellers. In that case, marketing clearly saw the series ID as an asset.

I can't tell you how many times I've heard people say "Oh, it's the first book in a series. I won't buy it till they're all out." So many more times than I've ever heard someone say they were so annoyed at a book turning out to be the first of a series.

It always makes me want to grab them and shake them and tell them to just buy the freaking book and sit on it if they must, because if they wait for book three they'll never find book one again.
3rd-Apr-2009 06:37 pm (UTC)
There's been a new trend in series publishing that I really, really like. The books are published nearly all at once. Book one is published, then next month book two, then book three. I tend to buy those books, because I can find them all together.

I'm sure it plays havoc with some of the numbers, but honestly, I hate to say it, but I've been burned too many times by starting books that were true series and (buying and) reading the first two or three and then never getting my ending. I hate that.

I now generally only buy series books if I have a good feeling they're going to be completed. I do admit that I'm more willing to buy series books that 'stand alone', because then I know at least some of the ending questions are answered.
3rd-Apr-2009 07:04 pm (UTC)
You're a pretty typical book buyer, then. It's nice when series books can be published quickly, but to do that means either acquiring the series as completed manuscripts, or holding the completed manuscripts in inventory until the backlog is big enough that the pace can be maintained. Writers don't like that. Publishers don't really like that, and the accounting departments really hate it.

3rd-Apr-2009 06:56 pm (UTC)
Yes, obviously not buying the first book, as a widespread action, would prevent the later books from ever appearing. I call people on it when I hear it, but it's not that common. But I understand how people feel burned when series are left hanging, too. After a few of those I can imagine them saying "never again!".

I DO hear people complain about hitting the middle of a series a lot.

Also, I spend a lot of time trying to find out the series order of books. Few of the editions of the Rex Stout's Nero Wolf books, or Anthony Price's books, indicate the order.

I just read through W.E.B. Griffin's Marine Corps books, and most of them were labeled on the spine with their order in the series, and the rest listed them in order inside. This was very useful (and it was annoying to have to look inside when they'd neglected to put the information on the cover).

Basically, the solution to this problem is going to be to get rid of the bookstores and the publishers. It'll take a while, I'm sure.
3rd-Apr-2009 07:15 pm (UTC)
And if you write books that aren't part of a series, or are a self-contained series, they either don't sell as well, or people start campaigning for sequels. I'm relatively sure that if I wanted to churn out Jenny Casey novels two a year, I could make a living off it until somebody wised up that they were all crap.

Me? Honestly, I mostly don't read series novels. And stand-alones are getting harder and harder to find.
18th-Sep-2011 09:37 pm (UTC)
That's one of my issues with books these days. I do like series, on occasion. But my favourite books tend to be standalones, and they really are harder and harder to find. I think I've come across one in the past year that I've read and liked (Stuff of Legend, I think it was called); everything else has been part of a series.
4th-Apr-2009 08:43 pm (UTC)
Get rid of bookstores, OK. But getting rid of publishers means that nobody's going to wade through the slushpile. When I buy a book that has "Tor" or "Ace" on the spine, I know that somebody who is paid to recognize potential has decided that it's good.
5th-Apr-2009 04:38 am (UTC)
Publishers perform many useful services -- selection is important, editing is important, copy-editing is important, many steps of production are important. I do not by any means want to ignore the important contributions made by publishers.

But I've seen huge amounts of stuff I think is too bad to publish that's in print from major publishers, including Ace. And know a few cases of stuff that never got picked off slushpiles that I enjoyed a lot, and thought would have a significant market (I don't see that many manuscripts by unpublished authors, so it makes sense I wouldn't have a huge number of examples of this second part). That's just arguing that the process isn't perfect; a position I'd assume most editors would agree with.

But they're selecting towards distributing through the current system, so they're not selecting all that well for *me*. I think we can produce (I mean by community evolution; not by a few of us setting out to do it on our own) some kind of collaborative filtering exercise that works a lot better.

The publishers may well be able to find ways to continue to provide those useful services, and remain relevant, in whatever the publishing market evolves into. If not, many of the same people may find ways to make a good (better?) living performing the useful services.

Very little of what's published by Tor or Ace comes out of the slushpile.
3rd-Apr-2009 07:25 pm (UTC)
I have been following this model for years -- I buy and read all of/enough of the first book to know I want it, and then buy each of them as they come out. I don't always wait for all of them to arrive before reading, though sometimes I do. (I really did wait for All Eight of Dunnett's Niccolo books to appear before reading past Niccolo Rising. I'd heard about the gap between Ringed Castle and Checkmate. :-))

I can't help but think that contributing to the problem is the concept of books as 'product' with a 'use-by date' rather than, you know, a _book_.
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